MCV Group’s strategic alliance with Southern Breeze Travel & Tourism Joint Stock Company opens a breakthrough path for Vietnam’s tourism industry in the digital age with the MCV Travel brand – combining tourism, entertainment, culture, and commerce.
Recently, at MCV Complex, District 7, Ho Chi Minh City, MCV Group Joint Stock Company and Southern Breeze Travel & Tourism Joint Stock Company officially signed a strategic cooperation agreement and launched the MCV Travel tourism brand – marking a significant milestone in MCV Group’s journey to expand its media-technology-commerce ecosystem into the high-quality experiential tourism sector.
The event was attended by Mr. Pham Tu Liem – Founder and Chairman of the Board of Directors of MCV Group, Mr. Bui Phan Truong Chanh Nghia – Co-Founder and Member of the Board of Directors of MCV Group, Mr. Yoshida Masayuki – Member of the Board of Directors of MCV Group, Ms. Nguyen Thi Thanh Thuy – Chief Operating Officer of MCV Group, Mr. Okamoto Yuya – Brand Director of MCV Travel, and the group’s leadership. Representing Southern Breeze Travel & Tourism Joint Stock Company were Mr. Mamada Akio – General Director of Southern Breeze Travel & Tourism Joint Stock Company, Ms. Tran Nhat Thuy – Director of Southern Breeze Travel & Tourism Joint Stock Company, Mr. Shinkai Toshimasa – Deputy Director of Southern Breeze Travel & Tourism Joint Stock Company, and Mr. Nguyen Huu Ai – Deputy Director of Southern Breeze Travel & Tourism Joint Stock Company, along with other members of Southern Breeze Travel & Tourism Joint Stock Company. In addition, the event was attended by guests representing various organizations, businesses, and media outlets.
MCV Group – a leading media and technology group in Vietnam with over 17 years of experience in producing and distributing multi-platform content, possesses a robust ecosystem with hundreds of outstanding programs and a wide distribution network across television and digital platforms such as YouTube, TikTok, Facebook, OTT, along with over 600 partners, content creators, KOLs… in many countries. Regarding Southern Breeze Travel & Tourism Joint Stock Company – a company with 28 years of experience in the tourism and travel industry in Vietnam, Japan, and other countries in the region. Currently, Southern Breeze Travel & Tourism has more than 10 branches and representative offices in Vietnam, Japan, Laos, Cambodia, Myanmar… Each year, it serves an average of 66,000 international tourists and designs over 2,500 personalized travel itineraries tailored to different customer segments and goals. A key highlight of Southern Breeze Travel & Tourism is its pioneering approach to private charter tours and full-package flights – the optimal solution for VIP groups, corporate delegations, and large-scale international events.
With the motto “Vietnamese Tours – Japanese Quality,” Southern Breeze Travel & Tourism places special emphasis on providing a Japanese-standard service experience in every detail: tour guides, multilingual support (Vietnamese, Japanese, and English), premium travel insurance, vetted hotel and transportation partners, and a proactive customer feedback system. The company is also one of the few entities capable of facilitating bilateral connections between Japan and Vietnam for tourism, exchange, business surveys, investment, and training.
Leveraging these strengths, MCV Group Joint Stock Company (MCV Group) has partnered with Southern Breeze Travel & Tourism Joint Stock Company to create the MCV Travel brand, hoping to create a breakthrough for the tourism and media industry, where entertainment and experiences are seamlessly connected. Accordingly, MCV Travel is pioneering the implementation of entertainment tourism models, tourism linked to content production, reality television, tourism combined with commercial livestreaming, as well as developing a comprehensive media and service ecosystem for corporate partners and individual customers. MCV Travel offers not just ordinary tours, but unforgettable journeys – where each trip is an inspiring story.
Speaking at the signing ceremony, Mr. Mamada Akio, CEO of Southern Breeze Travel & Tourism, said: “Since establishing our travel company in Vietnam in 1996, we – Southern Breeze – have always strived to be a bridge between Japan and Vietnam through tourism. Through this collaboration with MCV Group, we will further promote tourism exchange between Vietnam and Japan with a combination of tourism and media in this project. Both sides will continue to work together to convey the attractive features of Vietnam to Japan and contribute to promoting sustainable tourism.”
Accordingly, MCV Travel will focus on developing themed tourism products, combining entertainment, culture, and commerce, to suit the increasingly diverse exploration needs of Vietnam.
